We help Chinese brands sell to Western buyers with video marketing
Every video is built on buyer psychology - to turn viewers into customers. Post each video on your website, YouTube, Instagram, Facebook and TikTok - and they will work as sales assets for your brand for years.
Trusted by 500+ brands · 1,000,000+ video views every month · 1,000,000+ YouTube subscribers
Our founders have built video marketing strategies for
Now we bring that same expertise to Chinese manufacturers selling to Western buyers.
Trust is the biggest barrier between Chinese brands and Western buyers.
Strategic video breaks that barrier - buyers see your factory, your team, and your products with their own eyes.
Your product
Educate your buyers on what separates your products from the competition.
The core
Trust
Your factory
Open your doors and let buyers see the quality control and care behind every order.
Your people
Put real faces behind your brand - because Western buyers trust people, not logos.
When a Western buyer searches, your video is what they find.
We optimize every video for SEO, so your brand and products show up everywhere a buyer is looking, not just on one channel.
More sales
More trust, more inquiries, more Western buyers.
One video. Five platforms. Ranked everywhere your buyers are looking.
How Strong Is Your Trust Right Now?
Get a free score across the 3 things Western buyers check before they trust you enough to buy, then see exactly what to film next.
3 simple steps to more sales
Chat to us on WeChat
Tell us about your brand and your product. We'll help you brainstorm a video marketing strategy that can increase your sales immediately.
We build your video strategy
We work alongside you to plan and produce videos that build trust and convert Western buyers. These include factory tour and product videos.
Post on your social media
Post the videos to your website, YouTube, Instagram, Facebook, and TikTok - and watch inquiries and conversion rate increase!
Our video packages
One shoot, one bundle of trust-building videos, built around your business. Prefer to build the skill in-house instead? See the training option below.
Trust Video Asset Package
One 1–2 day shoot at your facility. We travel to you in China and handle everything.
We build your 5 to 10 video bundle around what will actually convert Western buyers to buy your products. We then travel to China, film, edit, and deliver the videos, all within 30 days.
Typical mix:
- Factory tour
- Quality control walkthrough
- Client testimonial
- Brand story
- Interview
- Product video
Key benefits:
- Optimised for audience retention and conversion
- Every video is a sales asset
- Designed to build trust with Western buyers
- Every video is optimized for SEO
- Ready to post on your website, YouTube, Instagram, Facebook, and TikTok
3 Month Video Marketing Training Package
What's included:
- Group calls every other week with Mike or Milan
- Ongoing Q&A with Mike and Milan via Slack
- Training for your entire team on website SEO, YouTube, Instagram, Facebook, and TikTok
Best suited for teams who already have someone in-house to run video, and want to learn the system rather than have it done for them.
Meet the founders
Mike Dee
With 1,000,000+ subscribers on YouTube, Mike has spoken on stages about video marketing from VidCon Los Angeles to DMA Gold Coast Australia. He sells over $250,000/m in Chinese products to a Western audience.
Milan Smets
Milan specializes in using video to build the trust and credibility that Western buyers demand, converting views into sales for manufacturing brands, including for international global brands like Ducati and L'Oreal.
Mike and Milan are both from Europe and have lived in Asia for a combined 20 years. They understand how Western buyers think, and they understand how Chinese businesses work. They specialise in using video to sell Chinese products to Western buyers - with over 100 million views and $3,000,000+ a year in sales on their own YouTube channel, and clients among China's biggest manufacturers.
What our partners say
"Working with Playstack has been one of the best decisions for our business.They help us make more money. These guys truly care and overdeliver."
"Mike and Milan understand what Western audiences pay attention to. For Chinese B2B companies, that's a real advantage when selling to overseas markets."
"Milan and Mike are genuine experts who hold nothing back. They ran a YouTube workshop at ShenzhenSEO and the feedback was overwhelmingly positive."
Questions? Answers.
Increase sales from Western buyers with a simple video strategy.
Connect with Mike or Milan on WeChat, and we'll show you exactly how video can grow your sales with a very simple, but optimized, video strategy.